QUE proReader by Plastic Logic to Feature Professional Content

Plastic Logic announced further agreements with strategic content partners for QUE, the world’s first proReader. The agreements are with the Bonnier Corporation’s Popular Science, the world’s largest science and technology magazine, International Data Group (IDG), the world’s leading technology media, events and research company, and Massachusetts Institute of Technology’s Technology Review, the oldest technology magazine in the world.

QUE customers will be able to receive Popular Science, PC World, Macworld, CIOWorld, NetworkWorld, ComputerWorld, InfoWorld and Technology Review directly from the QUE store. This news builds on previously announced strategic content partnerships, including agreements with Financial Times, USA TODAY, Detroit Free Press, and The Detroit News.

“With this announcement, we continue our goal of creating strategic content partnerships with market-leading publishers and establishing QUE as an essential tool for business professionals. Bonnier, IDG and MIT bring world-class technology and business content to QUE,” said Daren Benzi, vice president of business development for Plastic Logic. “We look forward to working with these great partners.”

Scheduled to premiere Jan. 7, 2010 at the Consumer Electronics Show in Las Vegas(Booth 11840), the QUE proReader defines a new category of eReaders designed to support the lifestyles of today’s business professionals. More than an eReader, QUE means business.

“Popular Science is founded on the idea of delivering ‘The Future Now.’ Our support for QUE is an excellent example of how we’re doing just that,” said Gregg Hano, group publisher of Bonnier’s Technology Group, which includes PopSci. “By partnering with Plastic Logic and the QUE proReader, we are providing an exceptional new digital reading experience for our award-winning content.”

“IDG readers expect us to make content available on exciting, new platforms such as the QUE proReader,” said Bob Carrigan, CEO, IDG Communications. “Plastic Logic has been on our radar since it won the People’s Choice Award at IDG’s DEMO event last year. We’re impressed with how the QUE proReader addresses the unique needs of business professionals.”

QUE supports the document formats business users need (including PDF, Word, PowerPoint, Excel documents and more) and can handle a file cabinet’s worth of customer-generated documents. In addition, the QUE store will give users access to highly valued business and professional newspapers, periodicals and eBooks, including access to over 1 million eBooks available through Barnes & Noble.

The ultra-thin, lightweight and wirelessly enabled QUE is the size of an 8.5 x 11 inch pad of paper, about a 1/3 inch thick, and weighs about a pound. QUE stands out in a crowd because it’s a business reader, but it’s also unique for its shatterproof plastic display, which is based on Plastic Logic’s pioneering plastic electronics technology. QUE also distinguishes itself with the largest touchscreen in the industry, an intuitive touch screen user interface and powerful tools for interacting with and managing of content.

“As a publisher covering the intersection of business and technology, Technology Review’s content is a perfect fit for this platform,” said Kathleen Kennedy, chief strategy officer of Technology Review, Inc. “QUE offers exciting new opportunities for our readers as well as our advertising partners.”

The QUE proReader will be available in early 2010 at QUEreader.com as well as through Barnes & Noble bookstores and bn.com.